Experimental Report: Efficacy Analysis of Tiered Advertising Strategies for the "Rose Kingdom" Brand Launch

Research Background

The contemporary digital marketing landscape necessitates data-driven strategies for optimal resource allocation and audience engagement. This report details a controlled experiment conducted to evaluate the performance of a tiered (Tier 3-focused) advertising approach for the market introduction of "Rose Kingdom," a hypothetical new brand in the luxury botanical and lifestyle sector. The primary research question was: Does a sequential, multi-platform advertising strategy, initiating with targeted Tier 3 channels, effectively build brand awareness and drive conversion for a niche luxury product? Our hypothesis posited that a methodical campaign beginning with high-affinity, lower-funnel platforms would cultivate a core community, thereby amplifying the impact and efficiency of subsequent broader (Tier 1 & 2) marketing efforts.

Experimental Method

The experiment was structured as a longitudinal, multi-phase campaign over a 12-week period. The independent variable was the advertising tier and platform sequence. The dependent variables were key performance indicators (KPIs): Cost-Per-Click (CPC), Click-Through Rate (CTR), Conversion Rate (CVR), and Customer Acquisition Cost (CAC).

1. Subject & Segmentation: The target audience was segmented into three cohorts based on pre-identified interests: luxury gardening, niche perfume enthusiasts, and high-end home decor. A control group was maintained with no targeted ads.
2. Procedure & Platforms:
   • Weeks 1-4 (Tier 3 Activation): Exclusive focus on specialized platforms: sponsored content on curated botanical blogs, targeted ads in niche fragrance community forums, and partnerships with micro-influencers (10k-100k followers) in the home decor space. Creative assets were educational, focusing on product craftsmanship and unique value proposition.
   • Weeks 5-8 (Tier 2 Expansion): Introduction of ads on interest-based platforms like Pinterest and specific YouTube channels. Retargeting campaigns were launched for users who engaged with Tier 3 content.
   • Weeks 9-12 (Tier 1 Amplification): Broad, demographic-targeted campaigns on major social media platforms (Meta, Instagram) and Google Display Network, leveraging lookalike audiences built from converters in earlier phases.
3. Data Collection: All campaigns used UTM parameters for tracking. Data was aggregated weekly via analytics platforms (Google Analytics 4, platform-specific ad managers) to monitor the aforementioned KPIs and audience growth.

Results Analysis

The collected data revealed distinct performance trends across phases.

Campaign Phase	Avg. CPC	Avg. CTR	Conversion Rate	Primary KPI Trend
Tier 3 (Weeks 1-4)	$1.20	4.8%	5.2%	High engagement, high intent
Tier 2 (Weeks 5-8)	$2.10	2.3%	3.1%	Moderate efficiency, scale increase
Tier 1 (Weeks 9-12)	$3.75	1.1%	1.8%	High reach, lower efficiency

Key Observations:

• The Tier 3 phase achieved the highest CTR and CVR, indicating superior audience relevance and intent. The CAC during this phase was lowest at $23.10.
• Retargeting campaigns in the Tier 2 phase showed a 40% higher CVR than cold audiences within the same tier, validating the foundational work of the Tier 3 outreach.
• The Tier 1 amplification phase, while having the highest CPC and lowest CVR, drove 65% of total new site visitors. However, the CAC rose to $125.00. Crucially, 28% of final conversions in this phase originated from users first touched in the Tier 3 campaign, as tracked via attribution modeling.

The data supports the hypothesis: the sequential, tiered approach created an efficient funnel. The initial high-intent community built in Tier 3 served as a seed audience, improving the performance and relevance modeling of subsequent broader campaigns.

Conclusion

This experiment demonstrates the practical efficacy of a methodological, tiered advertising launch strategy for a niche brand like "Rose Kingdom." Initiating with targeted Tier 3 channels is a high-efficiency tactic for establishing core brand credibility and capturing early adopters. This foundation significantly enhances the performance of later retargeting and lookalike campaigns in higher tiers, despite their inherently higher costs and lower direct engagement rates.

Limitations: The experiment was conducted for a single, hypothetical brand category, limiting generalizability. External market factors and seasonal trends were not fully controlled. Attribution windows may not capture all cross-channel influences.

Future Research Directions: Subsequent studies should A/B test the tiered approach against a uniform, multi-tier launch for the same product. Further investigation into the optimal budget allocation ratio between tiers and the longitudinal value (LTV) of customers acquired in each phase is recommended to refine the ROI model for this methodology.